DMR/Interactive's campaigns, tools, and strategies are rooted in a thorough understanding of and 35 years of experience with consumer listening behavior. Each campaign we create is built on a proven foundation that consistently generates results.
The Axioms of Success
- Heavy users are critical to success of a discretionary product
- Heavy users tend to concentrate in certain areas and have distinguishing behavior patterns
- Your future heavy users are, most likely, your lighter users and someone else's heavy users
- Converting new Heavy users requires frequent, repeated, and varied contact
- Continuing communications is critical to keeping heavy users loyal to you
DMR/Interactive leads the broadcast industry in fully integrated marketing solutions that include precision-targeted, multi-contact personalized campaigns using digital, social, OTT, at-work calling, direct mail, e-mail, word of mouth and database marketing services.
