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Tripp Eldredge

Chief Executive Officer


Tripp joined DMR/Interactive in 1998. Prior to that, Tripp spent 15 years in product management, consumer marketing, and media research.

Under his leadership, DMR/Interactive has developed strategic partnerships with every major broadcast group across North America, Nielsen Audio as well as outside-the-industry leaders like Procter & Gamble and the University of Wisconsin’s AC Nielsen Center for Marketing Research.

Tripp is a regular speaker at radio industry conferences including 7+ years at the Nielsen Audio Client Conference, as well as the NAB, RAB and Conclave.

He has also developed ongoing programs to supply marketing analytics and insights to the Society of St. Vincent DePaul, Cincinnati Public Radio, and other regional non-profits.

Tripp's background includes six years as Vice President Sales and Marketing for Strategic Radio Research working with major market radio stations such as MTV, CMT, and AccuRatings. Before joining Strategic Radio, Tripp was Director of Field Marketing for a Fortune 1000 consumer marketing firm and spent ten years in station sales and management with Midcontinent Broadcasting.  

He is a graduate of the University of Chicago Executive Strategy program and holds a Masters of Science and an MBA in Marketing from the Grainger School of Business at the University of Wisconsin-Madison.

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