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Axioms of Success

DMR/Interactive's campaigns, tools, and strategies are rooted in a thorough understanding of and 25 years of experience with consumer listening behavior. Each campaign we create is built on a proven foundation that consistently generates results.

The Axioms of Success

  • Heavy users are critical to success of a discretionary product
  • Heavy users tend to concentrate in certain areas and have distinguishing behavior patterns
  • Your future heavy users are, most likely, your lighter users and someone else's heavy users
  • Converting new Heavy users requires frequent, repeated, and varied contact
  • Continuing communications is critical to keeping heavy users loyal to you

DMR/Interactive leads the broadcast industry in fully integrated marketing solutions that include precision-targeted, multi-contact personalized campaigns using digital, social, telephony, direct mail, e-mail and database marketing services.

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